Firsthand
AI-powered Brand Agents built for marketers and publishers to engage consumers with their knowledge, everywhere.
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A Brand Agent platform that enables marketers and publishers to connect with consumers using AI-powered agents that deliver personalized experiences while
About Firsthand

Firsthand has built the industry's first Brand Agent Platform that transforms how marketers and publishers connect with consumers. The platform combines Lakebed, an AI-era data and knowledge rights management solution, with custom Brand Agents that deliver dynamic, personalized experiences adapted to consumers' real-time needs.
The Firsthand Brand Agent Platform enables brands to harness the power of AI while keeping full control of their most valuable assets—their voice, knowledge, data, and customer relationships. Brand Agents act as AI-powered brand representatives that deliver expertise in real time and in the right context, whether on a company's site, across paid media, or beyond.
The platform empowers marketers to shorten the path from interest to action, generate and qualify leads, reach new audiences, and learn more about customers through rich transcripts and interactions. Publishers can unlock new revenue streams, convert readers into subscribers, drive engagement, and fuel commerce through contextual product discovery.
- personalization
- brand agents
- data control
- consumer engagement
- publisher platform
- ai marketing
Features worth knowing
- Shorten the path from interest to action
- Know your customers through rich transcripts
- AI-first data rights management with Lakebed™
- Brand safety controls at every stage
- Deep analysis of user actions performed on the website
- Operates wherever your customers are
- Real-time adaptive brand experiences
Pricing
Pricing model: Contact for pricing
Firsthand metrics
| Metric | Value |
|---|---|
| Domain Rating | 34 no change since last check |
| Trust Flow | 10 no change since last check |
| Citation Flow | 32 no change since last check |
| Referring domains | 190 no change since last check |
| External backlinks | 1,174 no change since last check |
Ahrefs Domain Rating scanned 26 Oct 2026, updated 26 Oct 2026. Main topic: Computers/Hardware (10). Majestic scanned 26 Oct 2026, updated 26 Oct 2026. Link stats via Majestic. Trust Flow, Citation Flow and Topical Trust Flow are trademarks of Majestic-12 Ltd.
Firsthand domain facts
Reveal the domain facts
| Domain age | 5 years |
|---|---|
| Registered | |
| Expires | |
| Registrar | NameCheap, Inc. |
| DNSSEC | Not signed |
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FAQ
- What are Brand Agents?
- Brand Agents are AI-powered mini-apps designed to seamlessly connect with consumers. They use your brand's knowledge and marketing goals to deliver adaptive, real-time experiences that respect your content controls.
- What is Lakebed™?
- Lakebed™ is Firsthand's AI-era data and knowledge rights management solution that keeps you in full control of your content. It lets you define exactly how your knowledge is used, determining what Brand Agents can access and ensuring your information is only used as intended.
- How can marketers use Brand Agents?
- Marketers can use Brand Agents to share their brand story, educate consumers on offerings, generate and qualify leads, reach new audiences, streamline conversion paths, and learn more about customers through rich insights beyond basic metrics.
- How can publishers use Brand Agents?
- Publishers can unlock new revenue streams by offering marketers an AI-powered solution, convert readers into subscribers, drive reader engagement, and transform product discovery and purchase journeys through contextual product surfacing.
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Firsthand has a free listing. The owner can unlock the full profile with a paid launch for $5:
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Makers
- Jonathan Hellerco-CEO, Founder, & Chairman
- Michael Rubensteinco-CEO, Co-Founder, & Board Director
- Wei WeiCTO, co-founder, & Board Director
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