STELLA Automotive AI vs OpenLegion

A side-by-side comparison built from both listings. Blank cells mean the company has not given that detail; we never guess.

STELLA Automotive AI compared with OpenLegion
Detail	STELLA Automotive AI	OpenLegion
What it does	Conversational AI voice assistant for automotive dealerships that answers calls 24/7 and books service appointments	AI teammates that do recurring business work with approvals, budgets, and receipts
Stage	Not given	MVP
Founded	2022	2025
Based in	US	Not given
Pricing model	Contact for pricing	Freemium
Pricing	Low setup fee plus monthly subscription; contact for pricing details	Free: 1,000 credits (one time), no card required. Pro: $29/month with 10,000 credits monthly. Team: $99/month with 35,000 credits monthly. Enterprise: from $1,500/month. Credits cost $0.001 each; typical costs are 6 credits for a chat message, 3 credits for a background task run, 15-60 credits for d
Key features	Multi-language support including English, Spanish, and Canadian French Customizable messaging and business rules Omnichannel engagement via voice, chat, and SMS Integration with major dealership systems SOC-2 compliant data security	Agents run per task on demand with no servers to manage Every tool call is policy-checked with a receipt Approvals for third-party reach, deletion, and untrusted content Credential vault where the model only sees a handle, never a key Sandboxed code execution with deny-all egress by default Web chat on every plan; Slack and email on Team plan Per-agent budgets with work metered in credits Workspace export with activity log on Team and Enterprise plans
What makes it different	Appointment booking without human involvement - converts 56% of booking opportunities into confirmed appointments Approved FordDirect Vendor Purpose-built for automotive workflows with proprietary technology Frees up dealership staff for high-value customer interactions	Security and cost controls built in by default, not enterprise add-ons Idle agents cost nothing; work runs on demand then stops A standing team you can see with receipts for every action Built for work you have to answer for with approvals and audits
Community votes	0	0
DR (Domain Rating by Ahrefs)	41 no change since last check	19 −1 (down) since last check
Trust Flow (Majestic)	11	4
Citation Flow (Majestic)	18	30
Referring domains (Majestic)	150	105

6 details filled in for both companies.

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