Is STELLA just a chatbot?

No, STELLA is a full AI-powered assistant built specifically for dealership operations that understands workflows, books service appointments, reduces call volume, and can engage via web chat, voice, or SMS.

Does STELLA replace or augment my existing BDC?

STELLA augments your BDC by automating call handling, appointment booking, confirmations, and reschedules, freeing your BDC and service staff to focus on high-value tasks.

Can I configure STELLA to fit my dealership's needs?

Yes, STELLA is customizable. You can fine-tune messaging, integrate with your DMS/scheduler, and define business rules so it reflects your brand voice and workflows.

Can STELLA scale as my business grows?

Yes, STELLA handles unlimited simultaneous calls on one number, answers on the first ring, and scales effortlessly with your dealership.

Is STELLA compliant with data privacy regulations?

Yes, STELLA is SOC-2 compliant, ensuring secure and responsible data handling.

STELLA Automotive AI

Conversational AI voice assistant for automotive dealerships that answers calls 24/7 and books service appointments

AI agents
United States

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Since: 2022

STELLA is an AI-powered assistant built for automotive dealerships to handle inbound calls, book service appointments, and engage customers 24/7 across voice

About STELLA Automotive AI

Screenshot of the STELLA Automotive AI homepage — The STELLA Automotive AI homepage

STELLA Automotive AI is a purpose-built AI assistant for automotive dealerships that handles customer interactions across multiple channels. The platform answers inbound calls on the first ring, simultaneously handling multiple conversations, and books service appointments without requiring human intervention. STELLA automates call handling, appointment confirmations, and reschedules, allowing dealership staff to focus on high-value customer interactions.

Founded in 2022, STELLA was created by automotive experts in collaboration with dealership leaders to solve the disconnected and inefficient customer engagement challenges in modern dealerships. The platform integrates with major dealership systems including Reynolds & Reynolds, CDK Global, Xtime, Affinitiv, Dealer-FX, and myKaarma. STELLA supports English, Spanish, and Canadian French, and is SOC-2 compliant for data security.

ai-assistant
voice ai
dealership automation

Features worth knowing

Multi-language support including English, Spanish, and Canadian French
Customizable messaging and business rules
Omnichannel engagement via voice, chat, and SMS
Integration with major dealership systems
SOC-2 compliant data security

Pricing

Pricing model: Contact for pricing

Low setup fee plus monthly subscription; contact for pricing details