STELLA Automotive AI vs Onlay

A side-by-side comparison built from both listings. Blank cells mean the company has not given that detail; we never guess.

STELLA Automotive AI compared with Onlay
Detail	STELLA Automotive AI	Onlay
What it does	Conversational AI voice assistant for automotive dealerships that answers calls 24/7 and books service appointments	Publish documents for feedback, pull edits and comments back into your agent
Stage	Not given	Not given
Founded	2022	Not given
Based in	US	GB
Pricing model	Contact for pricing	Not given
Pricing	Low setup fee plus monthly subscription; contact for pricing details	Free plan: $0, up to five active documents, documents up to 4 MB, 1 GB storage, last ten versions restorable, invite up to ten people per document. Pro plan: $10 USD per month (billed as $120 per year) or $12 USD per month (billed monthly), unlimited active documents, documents up to 16 MB, 50 GB st
Key features	Multi-language support including English, Spanish, and Canadian French Customizable messaging and business rules Omnichannel engagement via voice, chat, and SMS Integration with major dealership systems SOC-2 compliant data security	Publish HTML or Markdown files with shareable links Readers can leave comments and edit text with author permission Pull edits and comments back as structured data MCP server for agents without file or command access Custom share links with passwords and expiry dates on Pro Version history with restore capability Publish entire folders as sites on Pro plan Connect to external APIs and embed sites on Pro
What makes it different	Appointment booking without human involvement - converts 56% of booking opportunities into confirmed appointments Approved FordDirect Vendor Purpose-built for automotive workflows with proprietary technology Frees up dealership staff for high-value customer interactions	Documents stay active at stable links across multiple published versions Works natively with AI coding agents without requiring manual context management CLI does not require Node, Python or other runtime dependencies Screenshots in comments are listed by ID and only fetched on request
Community votes	0	0
DR (Domain Rating by Ahrefs)	41 no change since last check	Not checked yet no change since last check
Trust Flow (Majestic)	11	0
Citation Flow (Majestic)	18	0
Referring domains (Majestic)	150	0

5 details filled in for both companies.

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