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Firsthand vs Custodian Labs

A side-by-side comparison built from both listings. Blank cells mean the company has not given that detail; we never guess.

Firsthand compared with Custodian Labs
DetailFirsthand logo FirsthandCustodian Labs logo Custodian Labs
What it doesAI-powered Brand Agents built for marketers and publishers to engage consumers with their knowledge, everywhere. Deploy production-grade AI agents in 2 minutes with built-in PII protection
StageNot given Not given
FoundedNot given Not given
Based inNot given NZ
Pricing modelContact for pricing Freemium
PricingNot given Basic (Free): 100k tokens, 1k requests, GPT-6 Luna, email and community support. Starter: $19/month (was $49): 1m tokens, 10k requests, all models with newest first, priority 24/7 support, direct roadmap input, monthly 1:1 product call, free compliance assessment. Custom: contact for enterprise need
Key features
  • Shorten the path from interest to action
  • Know your customers through rich transcripts
  • AI-first data rights management with Lakebed™
  • Brand safety controls at every stage
  • Deep analysis of user actions performed on the website
  • Operates wherever your customers are
  • Real-time adaptive brand experiences
  • Guardian Layer PII protection with remove, mask, transform or detect options
  • Support for over 100 AI models including OpenAI, Anthropic, Google, Mistral and open-source
  • Build with Python, JavaScript or visual no-code builder
  • Multi-agent routing with specialized agents on different models
  • Tools including web search, Gmail, X, URL scraping and document parsing
  • Built-in knowledge base with automatic retrieval, embeddings and citations
  • Zero infrastructure deployment with hosted endpoint and auto-scaling
  • Session memory included in deployments
  • Bring your own API key or use Custodian-managed models
  • Custom entity types for PII protection
What makes it different
  • Industry's first Brand Agent Platform for marketers and publishers
  • Full control over brand voice, knowledge, and data while using AI
  • Real-time consumer insights through Brand Agent interactions
  • Secure data collaboration with Lakebed data rights management
  • Guardian Layer proprietary PII protection keeps context while protecting sensitive data
  • Deploy production agents in 2 minutes with no infrastructure setup
  • One-line model switching across 100+ models without changing agent logic
  • Complete support agent with knowledge base and memory in 6 lines of code
  • Built-in multi-agent routing for specialized agent teams
Community votes00
DR (Domain Rating by Ahrefs)35 +1 (up) since last check3 no change since last check
Trust Flow (Majestic)109
Citation Flow (Majestic)3223
Referring domains (Majestic)19052

4 details filled in for both companies.

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