Frase

About Frase

Frase is an AI SEO platform that runs the complete content loop: research, create, optimize, publish, and monitor. It helps content teams optimize for both traditional search engines like Google and AI platforms like ChatGPT, Perplexity, Claude, and Gemini. The platform includes an AI Agent that researches topics and drafts content in your brand voice, Frase Answers which captures visitor questions, and integration with major CMS platforms or FraseCMS hosting. Content Guard monitors published pages for ranking decay and drafts fixes automatically.

• seo
• ai-visibility
• content-optimization
• ai-search
• content marketing
• content publishing
• content research

FAQ

Do I have to move my site to Frase?

No. Frase publishes into the CMS you already use — WordPress, Webflow, Sanity or Wix. Or publish to FraseCMS: an agent-ready CMS, hosted or headless, on your own domain, with WebMCP so AI assistants can read your pages and act on them. Either way your content stays yours and exports whenever you want it.

Does Frase monitor whether AI cites me?

Yes. AI Visibility tracks where you show up across ChatGPT, Perplexity, Claude, Gemini, and Google AI on a daily cadence, and alerts you when your share of voice moves. AI Visibility is a separate feature from Content Guard.

Does Frase fix pages automatically?

Content Guard watches your published pages for ranking and traffic decay in Google and drafts the fix. You approve each change. You can opt in to let Frase apply low-risk fixes automatically, but that stays your call.

How does Frase know my brand?

Two ways. Frase builds a brand profile from the content you already have, and you can set it yourself in the Brand Hub: your tone, your rules, the terms you use and the ones you never want used. Every draft is written against that, then checked against the live results you are competing with.

Does the free trial need a credit card?

No. The trial runs for 7 days with no credit card required. You add billing only when you choose a plan.