Merlin vs Hatzify
A side-by-side comparison built from both listings. Blank cells mean the company has not given that detail; we never guess.
Merlin compared with Hatzify
| Detail | 
Merlin | 
Hatzify |
|---|
| What it does | Your agents, now part of your team
| AI and automation consultancy that runs SEO as a weekly loop on your search data
|
|---|
| Stage | Growing
| Not given
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| Founded | Not given
| Not given
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| Based in | Not given
| AU
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| Pricing model | Freemium
| Contact for pricing
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| Pricing | Not given
| Fixed monthly scope quoted after a free scoping conversation, sized to business needs
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| Key features | - Integrates with Slack, Linear, and GitHub
- Runs on your own devices using your existing Claude and Codex subscriptions
- Shared skills that teams can publish and install
- Recurring schedules for progress updates and routine checks
- Shared memory across company and channels
- Access control for devices, skills, memory, and schedules
- Proactive responses to surface missing context
| - Weekly automated content and technical optimization loop
- Weekly performance measurement and reporting
- Optimization for AI answer engines like ChatGPT and Google AI Overviews
- Page structure and technical signals for AI citation
- Works on existing websites without rebuild required
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| What makes it different | - Runs on your own machines with no separate model billing
- Multiplayer by default with work visible to entire team
- Lives in existing collaboration tools, not a separate app
- Shared skills and memory compound across the team
| - Built and proven on Hatzify's own website first
- No guarantees of rankings but commitment to measurement and transparency
- Family-run consultancy with small team approach
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| Community votes | 0 | 0 |
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| DR (Domain Rating by Ahrefs) | 26 ▲ +5 (up) since last check | 34 ▼ −2 (down) since last check |
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| Trust Flow (Majestic) | 0 | 0 |
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| Citation Flow (Majestic) | 19 | 8 |
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| Referring domains (Majestic) | 24 | 4 |
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4 details filled in for both companies.
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