Free tier supports one website with core metrics. Pro is $9.99 one-time purchase for unlimited sites, all date ranges and home screen widgets.
Consumer app: free for iOS and Android. Business checks: £1 per app-linked check, or £1.60 when checks run via DVLA Access to Driver Data (ADD); pay-as-you-go with no lock-in contract.
Key features
Live visitor count and traffic charts
Top pages, entry pages, and exit pages
Date range comparison
Audience by location, devices and browsers
Goal conversions and conversion rates
Written insights based on analytics
Home screen widgets for Pro users
Share link connection
Self-hosted Plausible support
Real-time DVLA licence information updated from Gov.uk systems
Generate and share DVLA check codes in one tap
View penalty points and endorsements
Track Driver CPC training hours and course information
Vehicle search and garage with MOT and tax reminders
Live fuel prices to find nearest and cheapest fuel
Real-time UK road incidents and 7-day closure forecasts
Automated scheduled fleet licence re-checks with instant alerts
REST API for integrations with HR and transport systems
What makes it different
One-time purchase with no recurring subscription
No app account creation required
Works with self-hosted Plausible instances
Shareable dashboard links without exposing API keys
No share code chasing: uses long-lived app mandates instead of requiring fresh codes every few weeks
Pay-as-you-go fleet pricing with no lock-in contract
Drivers never pay for compliance checking
Trusted by 100,000+ UK drivers with 4.8-star ratings
Cyber Essentials certified and ICO registered for security and UK data governance