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Serpstat vs SE Ranking

A side-by-side comparison built from both listings. Blank cells mean the company has not given that detail; we never guess.

Serpstat compared with SE Ranking
DetailSerpstat logo Serpstat SE Ranking
What it doesAll-in-one SEO platform for teams and individuals AI SEO Software That Gets Results
StageEstablished Not given
FoundedNot given 2013
Based inUA US
Pricing modelFreemium Not given
PricingFree 7-day trial with Individual or Team plan features. Paid plans start at $50/month for Individual, $100/month for Team, $169/month for Team x2, and $410/month for Agency. Annual subscriptions offer discounts up to 27%. Core plan from €87.20/month, Growth plan from €188.00/month. Add-ons available including Agency Pack from €59.00/month, AI Search from €63.20/month, and API from €125.00/month. 14-day free trial available.
Key features
  • Keyword research with 8.5+ billion search terms database
  • Competitor analysis for SEO and PPC
  • Rank tracking across 230+ regional Google databases
  • Backlink analysis and link building opportunities
  • Site audit for technical SEO issues
  • Keyword clustering and grouping
  • PPC analysis and ad research
  • AI tools for content creation and optimization
  • API access and data integrations
  • White label reports and custom branding
  • Rank Tracker: Monitor website rankings across search engines and devices in real-time
  • Keyword Research: Build strategies with datasets powered by AI and ML technologies
  • Website Audit: Detect technical SEO errors and get personalized fixing tips
  • Backlink Checker: Analyze backlinks, referring domains, and link-building opportunities
  • Competitor Analysis: View competitors' SEO and PPC campaigns to refine your tactics
  • On-Page SEO Checker: Analyze pages and get optimization recommendations
  • AI Visibility Tracking: Monitor brand mentions across ChatGPT, Gemini, Perplexity and AI platforms
  • Content Marketing Tool: Create content briefs backed by SERP intelligence and AI optimization
  • Local Marketing: Manage local business visibility and reputation across platforms
  • Automated Reporting: Design customizable automated reports to showcase SEO service value
What makes it different
  • 1.1 million users worldwide trust the platform
  • Data from 8.5+ billion keywords and 230+ regional Google databases
  • Established since 2013 with continuous product improvements
  • User-friendly interface and comprehensive training resources
  • AI-powered insights using advanced ML algorithms and 5.5B keyword database
  • All-in-one platform replacing multiple SEO tools in your stack
  • API and MCP integration for automating workflows across Make.com, n8n, Claude, and other tools
  • White-label solutions for agencies to build credibility and strengthen customer trust
Free planNot given Not given
Open sourceNot given Not given
PlatformsNot given Not given
Public APINot given Not given
Community votes00
DR (Domain Rating by Ahrefs)79 no change since last check86 +1 (up) since last check
Trust Flow (Majestic)4539
Citation Flow (Majestic)4757
Referring domains (Majestic)895718576

5 details filled in for both companies.

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