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Serpstat vs Profound

A side-by-side comparison built from both listings. Blank cells mean the company has not given that detail; we never guess.

Serpstat compared with Profound
DetailSerpstat logo Serpstat Profound
What it doesAll-in-one SEO platform for teams and individuals The AI marketing platform built for the agentic era.
StageEstablished Not given
FoundedNot given Not given
Based inUA Not given
Pricing modelFreemium Freemium
PricingFree 7-day trial with Individual or Team plan features. Paid plans start at $50/month for Individual, $100/month for Team, $169/month for Team x2, and $410/month for Agency. Annual subscriptions offer discounts up to 27%. Trial plan is free with limited AI Marketer credits, 50 prompts run daily for 7 days. Enterprise plan is custom pricing with tailored packages, unlimited AI Marketer credits, custom prompt tracking, and dedicated support. Agency Growth plan includes 400 credits per month per client workspace.
Key features
  • Keyword research with 8.5+ billion search terms database
  • Competitor analysis for SEO and PPC
  • Rank tracking across 230+ regional Google databases
  • Backlink analysis and link building opportunities
  • Site audit for technical SEO issues
  • Keyword clustering and grouping
  • PPC analysis and ad research
  • AI tools for content creation and optimization
  • API access and data integrations
  • White label reports and custom branding
  • Answer Engine Insights to track brand visibility across ChatGPT, Gemini, Google AI Overviews and other AI platforms
  • AI Marketer agent that identifies opportunities and automates marketing tasks
  • Prompt Volumes to see what users are asking AI systems
  • Agent Analytics to track AI-sourced traffic and attribution
  • Context Manager to power agents with brand knowledge
  • Agents feature to build and reuse workflows
  • Projects for shared collaborative workspaces
  • Shopping visibility tracking in ChatGPT Shopping
  • FactCheck to verify accuracy of AI claims about brand
  • Benchmarking to compare performance against industry peers
What makes it different
  • 1.1 million users worldwide trust the platform
  • Data from 8.5+ billion keywords and 230+ regional Google databases
  • Established since 2013 with continuous product improvements
  • User-friendly interface and comprehensive training resources
  • Built specifically for marketing teams with agentic workflows that learn from brand context and data
  • Proprietary AI Search data and insights from monitoring billions of conversations
  • Enterprise capabilities trusted by a third of the Fortune 100
  • Real-time brand context automatically updates agents when positioning shifts
  • Closes the loop between action and result with impact measurement
Free planNot given Not given
Open sourceNot given Not given
PlatformsNot given Not given
Public APINot given Not given
Community votes00
DR (Domain Rating by Ahrefs)79 no change since last check80 no change since last check
Trust Flow (Majestic)4536
Citation Flow (Majestic)4756
Referring domains (Majestic)89578916

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