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Serpstat vs Keyword Tool

A side-by-side comparison built from both listings. Blank cells mean the company has not given that detail; we never guess.

Serpstat compared with Keyword Tool
DetailSerpstat logo Serpstat Keyword Tool
What it doesAll-in-one SEO platform for teams and individuals Google Keyword Planner alternative that generates long-tail keywords from autocomplete data
StageEstablished Not given
FoundedNot given Not given
Based inUA Not given
Pricing modelFreemium Freemium
PricingFree 7-day trial with Individual or Team plan features. Paid plans start at $50/month for Individual, $100/month for Team, $169/month for Team x2, and $410/month for Agency. Annual subscriptions offer discounts up to 27%. Free version generates up to 750+ keyword suggestions from Google autocomplete without an account. Keyword Tool Pro subscription provides search volume, cost-per-click, competition scores, trend data, bulk keyword upload, CSV/Excel export, and API/MCP server access.
Key features
  • Keyword research with 8.5+ billion search terms database
  • Competitor analysis for SEO and PPC
  • Rank tracking across 230+ regional Google databases
  • Backlink analysis and link building opportunities
  • Site audit for technical SEO issues
  • Keyword clustering and grouping
  • PPC analysis and ad research
  • AI tools for content creation and optimization
  • API access and data integrations
  • White label reports and custom branding
  • Keyword suggestions from Google Autocomplete
  • Search keywords across 16 platforms
  • Multi-language and multi-country support
  • Search volume and CPC data in Pro version
  • Bulk keyword upload and export
  • API and MCP server access
  • Historical trend data
  • No account required for free version
What makes it different
  • 1.1 million users worldwide trust the platform
  • Data from 8.5+ billion keywords and 230+ regional Google databases
  • Established since 2013 with continuous product improvements
  • User-friendly interface and comprehensive training resources
  • Uses Google Autocomplete data instead of advertising platform data, showing real search queries people type
  • Surfaces profitable long-tail keywords that Google Keyword Planner hides from non-advertisers
  • Supports keyword research across 16 platforms beyond Google
  • Provides platform-specific intent insights with separate keyword sets for each platform
Free planNot given Not given
Open sourceNot given Not given
PlatformsNot given Not given
Public APINot given Not given
Community votes00
DR (Domain Rating by Ahrefs)79 no change since last check84 no change since last check
Trust Flow (Majestic)4535
Citation Flow (Majestic)4751
Referring domains (Majestic)895710784

5 details filled in for both companies.

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