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Serpstat vs AthenaHQ

A side-by-side comparison built from both listings. Blank cells mean the company has not given that detail; we never guess.

Serpstat compared with AthenaHQ
DetailSerpstat logo Serpstat AthenaHQ
What it doesAll-in-one SEO platform for teams and individuals Agents to Win on AI Search
StageEstablished Growing
FoundedNot given Not given
Based inUA US
Pricing modelFreemium Freemium
PricingFree 7-day trial with Individual or Team plan features. Paid plans start at $50/month for Individual, $100/month for Team, $169/month for Team x2, and $410/month for Agency. Annual subscriptions offer discounts up to 27%. Essential: Free with $25 credit (300 credits). Starter: $295/month with $300/month credit (3,600 credits) plus access to 11 AI models. Enterprise: Custom pricing with custom credits.
Key features
  • Keyword research with 8.5+ billion search terms database
  • Competitor analysis for SEO and PPC
  • Rank tracking across 230+ regional Google databases
  • Backlink analysis and link building opportunities
  • Site audit for technical SEO issues
  • Keyword clustering and grouping
  • PPC analysis and ad research
  • AI tools for content creation and optimization
  • API access and data integrations
  • White label reports and custom branding
  • Cross-platform AI visibility tracking (11+ LLMs)
  • Automated content optimization recommendations
  • Citation source analysis and link building
  • ROI tracking for AI optimization efforts
  • Board-ready reporting and analytics
  • Competitive intelligence summaries
  • AI-Powered PR Monitoring & Press Kits
  • Real-time brand mention alerts
  • Content gap analysis for AI queries
  • Sentiment analysis across AI platforms
What makes it different
  • 1.1 million users worldwide trust the platform
  • Data from 8.5+ billion keywords and 230+ regional Google databases
  • Established since 2013 with continuous product improvements
  • User-friendly interface and comprehensive training resources
  • Unified command center for entire AI search optimization strategy across organization
  • Monitors 11+ major LLMs including ChatGPT, Perplexity, Gemini, Claude, Copilot, and more
  • Identifies content gaps and technical factors shaping AI answers
  • Converts insights into governed action with brand controls and workflows
  • Ask Athena agentic copilot for plain-language AI search insights
Free planNot given Not given
Open sourceNot given Not given
PlatformsNot given Not given
Public APINot given Not given
Community votes00
DR (Domain Rating by Ahrefs)79 no change since last check71 +1 (up) since last check
Trust Flow (Majestic)4529
Citation Flow (Majestic)4748
Referring domains (Majestic)89571764

7 details filled in for both companies.

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