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Selectika vs UnboxStep

A side-by-side comparison built from both listings. Blank cells mean the company has not given that detail; we never guess.

Selectika compared with UnboxStep
DetailSelectika logo SelectikaUnboxStep logo UnboxStep
What it doesFashion Decision Intelligence for AI commerce AI assembly expert that turns manuals into interactive 3D guides
StageNot given Startup
FoundedNot given 2026
Based inGB Not given
Pricing modelContact for pricing Freemium
PricingNot given Free plan available. Pro plan: $595 per month, billed annually. Enterprise plan: $1,950 per month, billed annually.
Key features
  • Product Enrichment - converts product images and catalogue data into structured fashion attributes
  • Smart Search - enables shoppers to express intent in natural language
  • AI Outfitting - recommends complementary pieces from a retailer's catalogue
  • Shop Similar - identifies relevant alternative products
  • Shop the Look - discovers catalogue pieces shown in styled images
  • Find My Size - personal sizing solution
  • Fashion taxonomy - controlled vocabulary for product attributes
  • Approximately 100 fashion attributes covering shape, fit, construction, colour, style and occasion
  • AI assistant answering questions at specific assembly steps
  • Photo verification of customer work
  • Missing part detection
  • Support handoff with full context
  • Interactive 3D steps with hardware animations
  • Built from PDF manuals with optional CAD
  • Multi-language support including right-to-left
  • QR code access without app
  • Analytics tracking where customers get stuck
What makes it different
  • Combines fashion expertise with advanced multimodal AI models and product-relationship data reviewed by stylists
  • Works with real retail systems including inventory constraints, business rules and measurable outcomes
  • Trusted by leading fashion brands including Nautica, Timberland, ALDO, DKNY, JD Sports and GUESS
  • Demonstrates measurable results including quadrupled conversion rates and reduced return rates
  • Provides Google Merchant Center feed serving as product-information source for OpenAI, Claude and Grok
  • Converts existing PDF manuals into 3D guides without starting from scratch
  • QR code access directly from product box eliminates need for separate app installation
  • AI assistant understands every step, part and component for comprehensive support
  • Support handoff includes full context of customer progress and photos
  • Provides analytics on where customers encounter assembly difficulties
Free planNot given Not given
Open sourceNot given Not given
PlatformsNot given Not given
Public APINot given Not given
Community votes00
DR (Domain Rating by Ahrefs)46 −1 (down) since last checkNot checked yet no change since last check
Trust Flow (Majestic)30
Citation Flow (Majestic)2415
Referring domains (Majestic)572

4 details filled in for both companies.

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