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Selectika vs Palette

A side-by-side comparison built from both listings. Blank cells mean the company has not given that detail; we never guess.

Selectika compared with Palette
DetailSelectika logo SelectikaPalette logo Palette
What it doesFashion Decision Intelligence for AI commerce AI tool to colorize black and white photos with realistic colors and 21+ filters
StageNot given Not given
FoundedNot given Not given
Based inGB PT
Pricing modelContact for pricing Freemium
PricingNot given Free plan: Unlimited color previews with watermark, resized to 500x500 pixels max. Paid subscription: $72/year ($0.15 per credit, 480 credits per year). One-time purchases: $49 for 75 credits, or other options from 1 to 500 photos. Annual billing saves 28%.
Key features
  • Product Enrichment - converts product images and catalogue data into structured fashion attributes
  • Smart Search - enables shoppers to express intent in natural language
  • AI Outfitting - recommends complementary pieces from a retailer's catalogue
  • Shop Similar - identifies relevant alternative products
  • Shop the Look - discovers catalogue pieces shown in styled images
  • Find My Size - personal sizing solution
  • Fashion taxonomy - controlled vocabulary for product attributes
  • Approximately 100 fashion attributes covering shape, fit, construction, colour, style and occasion
  • Over 21 color filters to choose from
  • Customize colors by adjusting keywords
  • Watermark-free, full-resolution output up to 5000x5000 pixels
  • Automatic credit rollover and refresh
  • Up to 10 times faster processing
  • Favorite filter pinning and organization
  • Batch upload multiple images at once
What makes it different
  • Combines fashion expertise with advanced multimodal AI models and product-relationship data reviewed by stylists
  • Works with real retail systems including inventory constraints, business rules and measurable outcomes
  • Trusted by leading fashion brands including Nautica, Timberland, ALDO, DKNY, JD Sports and GUESS
  • Demonstrates measurable results including quadrupled conversion rates and reduced return rates
  • Provides Google Merchant Center feed serving as product-information source for OpenAI, Claude and Grok
  • Accurate and realistic colors with years of research
  • Catches fine details like hands and lips
  • One-time payment options available
  • Rated 4.9 stars by 6.6 million users
  • Simple and powerful customization interface
Free planNot given Not given
Open sourceNot given Not given
PlatformsNot given Not given
Public APINot given Not given
Community votes00
DR (Domain Rating by Ahrefs)46 no change since last check60 no change since last check
Trust Flow (Majestic)317
Citation Flow (Majestic)2434
Referring domains (Majestic)571959

5 details filled in for both companies.

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