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Profound vs Keyword Tool

A side-by-side comparison built from both listings. Blank cells mean the company has not given that detail; we never guess.

Profound compared with Keyword Tool
Detail Profound Keyword Tool
What it doesThe AI marketing platform built for the agentic era. Google Keyword Planner alternative that generates long-tail keywords from autocomplete data
StageNot given Not given
FoundedNot given Not given
Based inNot given Not given
Pricing modelFreemium Freemium
PricingTrial plan is free with limited AI Marketer credits, 50 prompts run daily for 7 days. Enterprise plan is custom pricing with tailored packages, unlimited AI Marketer credits, custom prompt tracking, and dedicated support. Agency Growth plan includes 400 credits per month per client workspace. Free version generates up to 750+ keyword suggestions from Google autocomplete without an account. Keyword Tool Pro subscription provides search volume, cost-per-click, competition scores, trend data, bulk keyword upload, CSV/Excel export, and API/MCP server access.
Key features
  • Answer Engine Insights to track brand visibility across ChatGPT, Gemini, Google AI Overviews and other AI platforms
  • AI Marketer agent that identifies opportunities and automates marketing tasks
  • Prompt Volumes to see what users are asking AI systems
  • Agent Analytics to track AI-sourced traffic and attribution
  • Context Manager to power agents with brand knowledge
  • Agents feature to build and reuse workflows
  • Projects for shared collaborative workspaces
  • Shopping visibility tracking in ChatGPT Shopping
  • FactCheck to verify accuracy of AI claims about brand
  • Benchmarking to compare performance against industry peers
  • Keyword suggestions from Google Autocomplete
  • Search keywords across 16 platforms
  • Multi-language and multi-country support
  • Search volume and CPC data in Pro version
  • Bulk keyword upload and export
  • API and MCP server access
  • Historical trend data
  • No account required for free version
What makes it different
  • Built specifically for marketing teams with agentic workflows that learn from brand context and data
  • Proprietary AI Search data and insights from monitoring billions of conversations
  • Enterprise capabilities trusted by a third of the Fortune 100
  • Real-time brand context automatically updates agents when positioning shifts
  • Closes the loop between action and result with impact measurement
  • Uses Google Autocomplete data instead of advertising platform data, showing real search queries people type
  • Surfaces profitable long-tail keywords that Google Keyword Planner hides from non-advertisers
  • Supports keyword research across 16 platforms beyond Google
  • Provides platform-specific intent insights with separate keyword sets for each platform
Free planNot given Not given
Open sourceNot given Not given
PlatformsNot given Not given
Public APINot given Not given
Community votes00
DR (Domain Rating by Ahrefs)80 no change since last check84 no change since last check
Trust Flow (Majestic)3635
Citation Flow (Majestic)5651
Referring domains (Majestic)891610784

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