Palette vs WhatHaircut

A side-by-side comparison built from both listings. Blank cells mean the company has not given that detail; we never guess.

Palette compared with WhatHaircut
Detail	Palette	WhatHaircut
What it does	AI tool to colorize black and white photos with realistic colors and 21+ filters	Find the haircut that suits your face shape, hair type and hairline
Stage	Not given	Not given
Founded	Not given	Not given
Based in	PT	US
Pricing model	Freemium	Freemium
Pricing	Free plan: Unlimited color previews with watermark, resized to 500x500 pixels max. Paid subscription: $72/year ($0.15 per credit, 480 credits per year). One-time purchases: $49 for 75 credits, or other options from 1 to 500 photos. Annual billing saves 28%.	Free: face shape guides, face shape picker, selfie analysis. Paid: Starter $2.99 for 10 previews; Popular $5.99 for 30 previews; Best Value $11.99 for 80 previews. One-time purchases, credits never expire. Free preview with Google sign-in (watermarked).
Key features	Over 21 color filters to choose from Customize colors by adjusting keywords Watermark-free, full-resolution output up to 5000x5000 pixels Automatic credit rollover and refresh Up to 10 times faster processing Favorite filter pinning and organization Batch upload multiple images at once	Free face shape analysis and recommendations AI selfie analysis estimating face shape, hairline and hair type AI preview showing haircut on your own photo Manual face shape picker without uploading a selfie Barber card recommendations for each cut
What makes it different	Accurate and realistic colors with years of research Catches fine details like hands and lips One-time payment options available Rated 4.9 stars by 6.6 million users Simple and powerful customization interface	Matches haircuts to your specific face shape and hair type using AI or manual selection AI analyzes your own photo to estimate face shape and hairline for personalized suggestions No subscription required; one-time credit purchases with no expiration Based on stylist and barber rules of thumb for balancing face shape and hair type
Free plan	Not given	Not given
Open source	Not given	Not given
Platforms	Not given	Not given
Public API	Not given	Not given
Community votes	0	0
DR (Domain Rating by Ahrefs)	60 no change since last check	1 no change since last check
Trust Flow (Majestic)	17	0
Citation Flow (Majestic)	34	0
Referring domains (Majestic)	1959	0

6 details filled in for both companies.

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