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Palette vs wan-3.run

A side-by-side comparison built from both listings. Blank cells mean the company has not given that detail; we never guess.

Palette compared with wan-3.run
DetailPalette logo Palettewan-3.run logo wan-3.run
What it doesAI tool to colorize black and white photos with realistic colors and 21+ filters AI video generator with text, image, reference or document input, up to 30 seconds with native audio at 1080P
StageNot given Startup
FoundedNot given 2026
Based inPT AU
Pricing modelFreemium Paid
PricingFree plan: Unlimited color previews with watermark, resized to 500x500 pixels max. Paid subscription: $72/year ($0.15 per credit, 480 credits per year). One-time purchases: $49 for 75 credits, or other options from 1 to 500 photos. Annual billing saves 28%. Not given
Key features
  • Over 21 color filters to choose from
  • Customize colors by adjusting keywords
  • Watermark-free, full-resolution output up to 5000x5000 pixels
  • Automatic credit rollover and refresh
  • Up to 10 times faster processing
  • Favorite filter pinning and organization
  • Batch upload multiple images at once
  • Image to video from first frame, last frame, or both
  • Reference to video with up to 10 images, 5 video clips and 5 audio tracks
  • Document or web page to video conversion
  • Video editing and rewriting without regeneration
  • Output up to 30 seconds in a single pass at 30 fps
  • Three resolution tiers: 480P, 720P, 1080P
  • Audio including speech, effects and music generated natively
  • Failed generations automatically return credits
  • Commercial use rights included on all paid plans
What makes it different
  • Accurate and realistic colors with years of research
  • Catches fine details like hands and lips
  • One-time payment options available
  • Rated 4.9 stars by 6.6 million users
  • Simple and powerful customization interface
  • Only interface showing Alibaba's API task receipts with every generated video for full transparency
  • Document and web page to video, unique to Wan 3.0 and not offered by competing models
  • All input modes and full 1080P resolution included on lowest paid plan at $12.90 per month
  • Twice the single-pass length and three times the prompt characters versus nearest competitor
  • Independent third-party interface with transparent pricing and all specs linked to Alibaba's official documentation
Free planNot given Not given
Open sourceNot given Not given
PlatformsNot given Not given
Public APINot given Not given
Community votes00
DR (Domain Rating by Ahrefs)60 −1 (down) since last check52 no change since last check
Trust Flow (Majestic)179
Citation Flow (Majestic)3429
Referring domains (Majestic)195968

5 details filled in for both companies.

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