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Palette vs Bria

A side-by-side comparison built from both listings. Blank cells mean the company has not given that detail; we never guess.

Palette compared with Bria
DetailPalette logo PaletteBria logo Bria
What it doesAI tool to colorize black and white photos with realistic colors and 21+ filters Controllable visual AI platform for enterprise image and video generation
StageNot given Not given
FoundedNot given Not given
Based inPT IL
Pricing modelFreemium Not given
PricingFree plan: Unlimited color previews with watermark, resized to 500x500 pixels max. Paid subscription: $72/year ($0.15 per credit, 480 credits per year). One-time purchases: $49 for 75 credits, or other options from 1 to 500 photos. Annual billing saves 28%. Free: 100 free API calls/generations with cloud-only deployment. Pay-as-you-go: Starting from $0.018 per generation (Background Removal) to $0.112 per second (Video Eraser), with various image generation options at $0.02-$0.032 per image and video editing from $0.01-$0.06 per second. Enterprise: Cus
Key features
  • Over 21 color filters to choose from
  • Customize colors by adjusting keywords
  • Watermark-free, full-resolution output up to 5000x5000 pixels
  • Automatic credit rollover and refresh
  • Up to 10 times faster processing
  • Favorite filter pinning and organization
  • Batch upload multiple images at once
  • Visual Generative Language (VGL) for precise parameter control
  • Licensed training data from Getty Images, Alamy, and Envato
  • Full IP indemnification for commercial use
  • Native plugins for Photoshop, Figma, ComfyUI, Nuke, and Houdini
  • Multiple deployment options: cloud, on-premise, BYOC, air-gapped
  • Custom model training via Tailored Generation
  • Automotive visualization tools
What makes it different
  • Accurate and realistic colors with years of research
  • Catches fine details like hands and lips
  • One-time payment options available
  • Rated 4.9 stars by 6.6 million users
  • Simple and powerful customization interface
  • Structured VGL approach eliminates prompt engineering and ensures consistent, reproducible results
  • Complete data sovereignty with flexible deployment options
  • Enterprise-grade compliance: SOC 2 Type II, ISO 27001, GDPR, EU AI Act
  • Brand-locked custom models maintain on-brand visual consistency
Free planNot given Not given
Open sourceNot given Not given
PlatformsNot given Not given
Public APINot given Not given
Community votes00
DR (Domain Rating by Ahrefs)60 no change since last check71 no change since last check
Trust Flow (Majestic)1717
Citation Flow (Majestic)3441
Referring domains (Majestic)19591233

5 details filled in for both companies.

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