Merlin vs Instant Reply

A side-by-side comparison built from both listings. Blank cells mean the company has not given that detail; we never guess.

Merlin compared with Instant Reply
Detail	Merlin	Instant Reply
What it does	AI assistant providing access to top AI models without sign-up or ads	AI sales agent that answers leads, qualifies buyers, and books meetings across Instagram, WhatsApp, and Messenger
Stage	Not given	Startup
Founded	Not given	2025
Based in	Not given	AE
Pricing model	Freemium	Freemium
Pricing	Free plan with 102 daily queries; Merlin Pro at $19 per month billed annually. Free users get 102 queries daily with GPT 3.5, Gemini, and Claude 3 Haiku consuming 1 query each; GPT 4, Gemini 1.5, and Mistral Large consuming 30 queries each.	Starter: $59/mo or $49.17/mo billed yearly (10,000 AI replies/month, Instagram and Messenger); Growth: $129/mo or $107.50/mo billed yearly (35,000 AI replies/month, adds WhatsApp and Telegram); Pro: $349/mo or $290.83/mo billed yearly (100,000 AI replies/month, includes booking and CRM sync). Free p
Key features	Access to multiple AI models including ChatGPT, Claude, Gemini, DeepSeek, and Mistral Real-time web search integration YouTube video summarization and transcription Chrome extension for one-click answers Social media content generation and posting Email composition with AI Custom knowledge bases and projects Code snippets and web components generation Diagram and flowchart generation AI image generation with Flux 1.1 Pro	Unified inbox for Instagram, WhatsApp, Messenger, and Telegram AI reply drafting with human review controls Comment-to-DM sales qualification and follow-up Follow-up workflows for stalled conversations Booking handoff from DM to confirmed appointment Review request automation with satisfaction checks Team visibility for shared inbox ownership One-way mapped lead sync to HubSpot and Pipedrive Reads voice notes and images in conversations Pipeline stage tracking and workflow automation
What makes it different	Free access to multiple top AI models without separate subscriptions Works without sign-up or ads Available in 200+ countries where ChatGPT is restricted All AI tools consolidated in one affordable subscription Works seamlessly across all devices with synchronized history	Human review controls built in by default before auto-send AI trained on your actual business data, not generic templates
Free plan	Not given	Not given
Open source	Not given	Not given
Platforms	Not given	Not given
Public API	Not given	Not given
Community votes	0	0
DR (Domain Rating by Ahrefs)	72 no change since last check	37 no change since last check
Trust Flow (Majestic)	19	10
Citation Flow (Majestic)	46	31
Referring domains (Majestic)	2535	69

5 details filled in for both companies.

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