| What it does | Platform to build and run sports AI agents powered by your data
| Book meetings for you with the right customers, investors, design partners, and founders
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| Stage | Not given
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| Founded | 2023
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| Based in | US
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| Pricing model | Freemium
| Freemium
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| Pricing | Free trial: 7 days, 100K tokens, no card required. Builder: $200 per month including 2M tokens, 1 project, 3 seats. Enterprise: custom pricing scoped with the team for customer-facing production.
| Free with 300 credits. Teams plan at €117.90/month with 10,000 shared credits per month, unlimited members and 5 workspaces. One-time credit top-ups available at €15 for 1,000 credits, €70 for 5,000 credits, or €130 for 10,000 credits. Custom plans available for agencies.
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| Key features | - Factory: Turn brief into sports app or agent preview
- Studio: Manage projects, agents, workflows, activity, and usage
- Arena: Evaluate agents, workflows, and model configurations
- AI Router: Route model requests through configured providers and profiles
- Workflow governance with approval modes
- Connect multiple data sources including live sports feeds and CRM data
- SDK and published APIs for integration
- Output record and audit trail
- Sports-native agent with entity model
- No betting advice or wagering guidance
| - AI agent researches prospects and drafts personalized outreach
- Human-in-the-loop approval system requiring review before any message sends
- Integrates with existing tools: Clay, HubSpot, Calendly, Gmail, Slack, and 100+ other services
- Persistent Knowledge Graph memory that learns from corrections and outcomes
- Multi-model AI with Claude, GPT, Gemini, and Mistral support
- MCP Server integration for Claude Code and Codex
- ROI reporting tracking hours saved, cost avoided, and pipeline influenced
- White-label option for agencies to deliver AgentLed under their own brand
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| What makes it different | - Platform purpose-built for sports workflows, not generic agent framework
- Built-in approval and governance for compliance and brand rules
- Structured evaluation and comparison before deployment
- Live sports data grounding with current match state
- Measurable output with telemetry and audit trail
| - Only sends messages and takes CRM actions that you have explicitly approved
- Runs inside your existing tools instead of requiring you to switch platforms
- Learns from call outcomes to automatically refine targeting and messaging for the next campaign
- No per-seat fees; unlimited team members sharing one credit budget
- Replaces manual work that a Clay agency would bill €5,500+ per month for
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| Community votes | 0 | 0 |
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| DR (Domain Rating by Ahrefs) | 28 ● no change since last check | 19 ● no change since last check |
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| Trust Flow (Majestic) | 9 | 4 |
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| Citation Flow (Majestic) | 31 | 22 |
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| Referring domains (Majestic) | 162 | 40 |
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Machina Sports
AgentLed