| What it does | AI Video Hook Optimizer for short-form content
| Your digital twin, working 24/7.
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| Stage | Not given
| MVP
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| Founded | Not given
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| Based in | Not given
| US
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| Pricing model | Freemium
| Freemium
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| Pricing | Daily: USD 1.99, Weekly: USD 4.99, Monthly: USD 9.99. Free agents available: Transcript Clip Map and Hook Grader.
| Free: 100 credits per month, no card required. Plus: $29 per month for 3,000 credits per month. Pro: $99 per month for 10,000 credits per month. Prices in USD, billed monthly, cancel anytime.
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| Key features | - Generates 5+ scroll-stopping hook options with spoken lines and on-screen text
- Provides clear positioning angle for content strategy
- Creates beat-by-beat scripts with timecodes
- Organizes hooks by type for A/B testing
- Recommends strongest hook with reasoning
- Works from text input only, no account access required
- Powered by Claude Sonnet 5
| - Persistent memory that you approve and control
- Proactive agents for daily briefs, follow-ups, and scheduled tasks
- Custom agents you build and run
- Aristra Compose for writing and documents
- Tool connections through MCP: Gmail, Google Calendar, Notion, GitHub, Linear
- Works on web, desktop, mobile, Telegram, Chrome extension
- Real browser for autonomous web browsing and interactions
- Document, PDF, and slide deck creation
- Image generation from prompts
- Encrypted storage with user-controlled key rotation
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| What makes it different | - First-3-seconds focus optimizes the moment that actually decides retention
- Varied hook types for A/B testing, not one generic opener
- Delivers finished, filmable scripts instead of generic advice
- Trend-informed topic ideas based on positioning angle
| - Proactive autonomy: runs tasks without being asked and messages when done or needs approval
- Works inside Claude and ChatGPT so your memory follows you without opening another app
- Team mode with shared memory and role-based access control while keeping personal drafts private
- All plans include the same features; pricing scales only by monthly credits, not by feature gatekeeping
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| Community votes | 0 | 0 |
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| DR (Domain Rating by Ahrefs) | 42 ▲ +2 (up) since last check | 1 ● no change since last check |
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| Trust Flow (Majestic) | 7 | 0 |
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| Citation Flow (Majestic) | 34 | 21 |
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| Referring domains (Majestic) | 160 | 22 |
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Hook Lab
Aristra